By John Gruber
Dekáf Coffee Roasters
You won’t believe it’s decaf. That’s the point.
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Businessweek’s Peter Burrows writes a story that says Apple’s new TV commercial is a dud. His source: “Ace Metrix Inc., a consulting firm that analyzes the effectiveness of TV ads through surveys of at least 500 TV viewers”.
Take a guess who is one of Ace Metrix’s clients.
★ Thursday, 27 June 2013