Apple Leads Smartphone Customer Satisfaction Survey — in Korea

Interesting, to say the least, for a survey in Korea. (Via Jim Dalrymple.)

Sidenote: Apple has always placed a lot of importance on customer satisfaction surveys, but I think it has increased under Tim Cook. At least twice in the past year, in public remarks, I’ve noticed Cook refer to customer satisfaction as “customer sat” — and it’s rare for Apple executives to drop into jargon onstage. I suspect it’s a tell that he uses the term so frequently that he can’t help it. I know many people are nervous about the long-term effects of a “numbers guy” running Apple, but what makes Cook a good fit is that he’s most obsessed with the right kind of numbers: those that attempt to quantify how happy Apple’s customers are.

Tuesday, 2 July 2013