The Real Story Behind Fonts in iOS 7

Jürgen Siebert and Maurice Meilleur, writing for Typographica:

Typographic aesthetes will be happy to learn that support for kerning and ligatures (Apple calls these macros “font descriptors”) will be turned on throughout iOS 7, effortlessly accessible even over very advanced visual effects like the deceptively real-looking handmade paper texture. […]

But the hottest typographic number in iOS 7 is Dynamic Type. As far as I know, Apple’s mobile products will be the first electronic devices that will by default consider a quality of type that hasn’t been given so much attention since the age of letterpress. That’s right: we’re talking about an operating system, not an application or a layout job. It’s true, optical sizes were tried in photosetting and desktop publishing — but they weren’t really automatic, and some of the attempts turned out to be blind alleys (like Adobe Multiple Masters). And yes, there are any number of displays in industry products that use different ‘grades’ of text for smaller and larger settings. But optical sizing in iOS builds on these earlier attempts and offers astonishing possibilities.

Text Kit makes me very happy.

Monday, 8 July 2013