LG Is Looking to Buy Some Coverage for Its New Phone

John Biggs, writing for TechCrunch:

As the trend towards the convergence of journalism and marketing marches ever onward today we celebrate LG’s efforts to buy press for their new phone, the LG G2. We received this email this morning from a member of the Burson Marsteller team in Korea. I’ve left out her name because clearly she’s new over there. It proposes that, in exchange for an unspecified amount of money, we do either an in-depth review of a specific feature of the phone (battery or the display, naturally), or a wild and crazy 1:1 comparison against many devices, including a “torching test.” They’ll even pay for multiple reviews of the phone!


Monday, 5 August 2013