Study Claims Apple Does Worse With First-Time Smartphone Buyers

Ina Fried:

“Previous smartphone owners buy Apple iPhones much more than first-time owners,” according to Consumer Intelligence Research Partners. “Almost 50 percent of previous owners buy an iPhone, while under one-third of first-time owners buy an iPhone.”

Samsung does roughly equally well among new and repeat smartphone buyers, while Korean rival LG tends to do far better among first-timers, likely due to its lower prices and strong representation in the prepaid arena.

This bodes well for Apple in the long-term, given that soon, almost all smartphone buyers will be previous smartphone owners.

Wednesday, 7 August 2013