How the iPhone and Bad Decisions Killed BlackBerry

Vauhini Vara, writing for The New Yorker:

Shares in the Canadian maker of BlackBerry smartphones peaked in August of 2007, at two hundred and thirty-six dollars. In retrospect, the company was facing an inflection point and was completely unaware. Seven months earlier, in January, Apple had introduced the iPhone at San Francisco’s Moscone Center. Executives at BlackBerry, then called Research in Motion, decided to let Apple focus on the general-use smartphone market, while it would continue selling BlackBerry products to business and government customers that bought the devices for employees. “In terms of a sort of a sea change for BlackBerry,” the company’s co-C.E.O Jim Balsillie said at the time, referring to the iPhone’s impact on the industry, “I would think that’s overstating it.”

I hate to toot my own horn, but I called it back in 2008, while BlackBerry’s (née RIM’s) share price was still over $150, and where by “hate” I mean “smugly enjoy”.

Tuesday, 13 August 2013