Defending iOS With Cheaper iPhones

Smart analysis from Ben Evans:

If total Android engagement moves decisively above iOS, the fact that iOS will remain big will be beside the point – it will move from first to first-equal and then perhaps second place on the roadmap. And given the sales trajectories, that could start to happen in 2014. If you have 5-6× the users and a quarter of the engagement, you’re still a more attractive market.

Tuesday, 13 August 2013