Customer Acquisition and the Entry Level iPhone

Another great piece of analysis on the purportedly imminent lower-priced iPhone, this one from Ben Bajarin:

The fallacy those who think price is all that matters fall into is believing that all consumers value the same thing. It is incorrect to believe that its hard to compete with free. It is easy, all you do is create a better product, experience, or solution, and market it to those who will value it. […]

Interesting point here, too:

As much as Apple will benefit from getting new customers with an entry level iPhone that benefits their ecosystem so will Google. We know Google makes more on iOS than Android and interestingly an entry level iPhone will likely help Google’s bottom line as well.

Wednesday, 14 August 2013