The Gold iPhone 5S

Rene Ritchie:

So, technologically, it wouldn’t be hard for Apple to make a gold iPhone. But commercially, what would be the motivation?

Given how popular gold is as an aftermarket option for color-treatments, and how many gold cases there are — including but certainly not limited to the Asian markets — it could simply be the decision to offer supply where there’s demand.

Can’t say I’m a fan of gold, but it’s clear many people are.

★ Monday, 19 August 2013