Ad Age: Big Marketers Sign Up for Apple’s iTunes Radio

John McDermott, Ad Age:

iTunes Radio, Apple’s answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald’s, Nissan, Pepsi, Procter & Gamble and possibly one or two more brands, according to people familiar with the negotiations. […]

Of course, consumers can choose to have no ads at all. iTunes Radio will be a free, ad-supported service to the public, but Apple will be offering an ad-free option to anyone who purchases iTunes Match, a cloud-based music storage feature that allows users to access their libraries on any Internet-connected Apple device.

Best reason yet to sign up for iTunes Match.

★ Tuesday, 20 August 2013