Chris Kohler on the Nintendo 2DS: Price Is Always the Problem

Chris Kohler, writing for Wired’s Game Life:

If current 3DS owners look at the 2DS and think “Wow, that thing is dumb and I don’t want it,” I don’t think Nintendo much cares about that. The point is getting a different group of people into the DS ecosystem. Nintendo could drop the 3DS price by a few dollars, but it’s a much better idea to redesign the whole thing and ditch the elements that keep the price high and the margin low.

Good piece, but it only justifies the 2DS as a stopgap. Nintendo’s problem is not about where the proverbial puck is at this moment; it’s where the puck is going to be in the next few years.

Friday, 30 August 2013