There Will Never Be Another Nokia Smartphone

Branding details:

Under the terms of Microsoft’s $7.2 billion acquisition of Nokia’s devices and services division, the “Asha” and “Lumia” trademarks will transfer to Redmond, but the “Nokia” mark will remain property of the Finnish company, and may only be used on featurephones running the basic Series 30 and Series 40 operating systems under a 10-year license agreement. (Nokia itself is barred from using the Nokia brand on any mobile devices at all until December 31st, 2015.) That means any future Windows Phones built by the newest division of Microsoft will be Microsoft-branded — and that Nokia has said its goodbyes to a smartphone market it once helped to create.

★ Tuesday, 3 September 2013