Apple and Photography

Justin Williams:

I don’t know what to attribute Apple’s camera magic to. Whether it’s hardware, software, or just that they care more than any other manufacturer I’m not sure. All I know is that for everything that Android and Google are getting right these days, they still haven’t gotten close to touching Apple in the area that is of utmost importance to me: photo quality.

I think it’s all three: software, hardware, and caring more. And also that they control the whole thing, hardware and software.

★ Thursday, 12 September 2013