Simple Cameras

Mike Johnston:

But camera manufacturers don’t seem constitutionally capable of making a super-simple camera. They must be deeply convinced that the complexity of the feature set (which certainly does appeal to a lot of us) is an indivisible part of how they add value to their product, and the temptation to add more and more is something they can’t forswear even for one product. I mean, with hundreds of cameras on the market, wouldn’t you think they could make one that was super-simple, just for that segment of the population that wants it? And market it that way. You’d think. But no.

I think it’s one of the “stealth reasons” why cellphones are encroaching on the camera market so rapidly. Not the only reason, not the main reason, but a reason. (I also think that as cameraphones gain an ever-enlarging share of the camera market, the cameras in them will inexorably get more complicated.)

Bingo.

★ Saturday, 14 September 2013