Apple Passes Coca-Cola as Most Valuable Brand in Interbrand Rankings

Stuart Elliott, reporting for the NYT:

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.

Number two: Google.

★ Monday, 30 September 2013