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Qualcomm Executive Calls Apple’s 64-Bit A7 a ‘Marketing Gimmick’

Agam Shah, reporting for Techworld:

“I know there’s a lot of noise because Apple did [64-bit] on their A7,” said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. “I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.”

OK, sure.

Update: Here’s a bit more:

“Predominantly… you need it for memory addressability beyond 4 GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications,” said Chandrasekher, who previously ran Intel’s mobile platforms group.

So we have an easy claim chowder test for these guys who are now arguing that the A7 going 64-bit is a “marketing gimmick” because the only significant advantage of 64-bit computing is the ability to address more than 4 GB of memory: Let’s see if they come out with 64-bit chipsets in the coming years for devices with 4 GB or less of RAM.

Wednesday, 2 October 2013