Matthew Panzarino on Samsung’s Gear Commercial

Matthew Panzarino, writing for TechCrunch:

There is absolutely nothing wrong with Samsung taking inspiration from the ‘Hello’ spot. However — and this is an important note — Samsung is a company which has had a billion-dollar judgement against it for copying Apple’s work.

If I was a company which had gained a reputation for copying Apple’s work, the last thing I’d want is to have my advertising associated with anything they’d ever done.

Right. You can’t separate this single instance from Samsung’s history.

★ Monday, 7 October 2013