Qualcomm Backtracks From Claim That 64-Bit in A7 Is a Marketing Gimmick

Agam Shah, reporting for IDG:

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson in an email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

Qualcomm did not provide further comment.

You know it’s bad when your own PR department cashes in your claim chowder.

★ Tuesday, 8 October 2013