Burberry CEO Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores


Apple today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world.

Hindsight is 20/20, etc., but the CEO of Burberry sure seems like a better fit for Apple than the CEO of Dixons.

Update: 9to5 Mac has Tim Cook’s company-wide memo announcing her hire.

Tuesday, 15 October 2013