Apple today announced that Angela Ahrendts, CEO of Burberry,
will be joining Apple in a newly created position, as a senior
vice president and member of our executive team, reporting to
CEO Tim Cook.
Ahrendts will have oversight of the strategic direction, expansion
and operation of both Apple retail and online stores, which have
redefined the shopping experience for hundreds of millions of
customers around the world.
Hindsight is 20/20, etc., but the CEO of Burberry sure seems like a better fit for Apple than the CEO of Dixons.