Om Malik on Angela Ahrendts

Good piece by Om Malik:

That said, I think the biggest challenge and perhaps one that could prove to be her Achilles heel has less to do with her capabilities and more to do with how Apple works.

First, she is not Ron Johnson. And she is definitely not John Browett. She is Angela Ahrendts, and she is a rock star.

She hobnobs with rock stars, hangs out with models and graces the covers of magazines. She is the personification of a media celebrity CEO. She is a woman who seems to have it all. She is used to being the center of attention and being able to access reporters and give interviews. She is not the nameless, faceless functionary that Apple loves and makes sure that they remain anonymous.

Anonymous isn’t quite the right word, but it’s true that Apple has a distinctly quiet executive culture.

Wednesday, 16 October 2013