Roger Cheng, writing for CNet, “Nike’s No-Android Stance on FuelBand Is a Huge Mistake”:
It’s a glaring omission that Nike still doesn’t offer support for
Android, which is the undisputed mobile platform champ with 80
percent of the global market. At a time when more developers are
looking to expand the number of platforms they are on, Nike has
stubbornly clung to its comfort zone and stayed with iOS.
600 words into the article:
Bluetooth support is also an issue. The new FuelBand SE also runs
on the newer Bluetooth 4.0 standard, which hasn’t really yet been
embraced by the Android community and was only recently officially
supported by Android in version 4.3.
In comparison, Apple’s iPhone 4S and later all support the
standard, which allow for simpler, longer, and more
power-efficient connections between devices.
So even if you want to argue on market share alone (which is a terrible idea, but let’s go with it), Android may well account for 80 percent of the world smartphone market, but it accounts for only a small slice of the Bluetooth 4.0-capable smartphone market. Cheng is effectively arguing that Nike should have: (a) used magic to make the new FuelBand work with most Android phones in use; or (b) designed an entirely different device that could work with most Android phones in use; or (c) spent the effort to support the Android phones that do support Bluetooth 4.0. None of those options suggests that keeping the FuelBand iOS-only is a “huge mistake”.
★ Thursday, 17 October 2013