How Apple Makes the Mac Pro

Nice insights from Greg Koenig into the processes Apple is using:

What the Mac Pro video puts on display is Apple’s unique talent for bringing together disparate manufacturing technologies to produce incredible precision at extremely high volumes. Sure, having $140B in the bank and the ability to bring a mind boggling number of zeros to a purchase order has its benefits, but plenty of resource rich product companies would never think of combining processes in the manner that Apple does routinely (see: injection molding, machining, polishing and coating an iPhone 5c case). With the Mac Pro, Apple has elevated a relatively low-precision/low-tolerance process (deep draw stamping) used to make my dog’s water bowl and toilet brush canister into the creation of an aerospace grade piece of desktop jewelry.

★ Wednesday, 23 October 2013