‘Repetition Is the Death of Magic’

Jake Rossen scored a rare interview with Calvin and Hobbes author Bill Watterson:

You can’t really blame people for preferring more of what they already know and like. The trade-off, of course, is that predictability is boring. Repetition is the death of magic.

Interesting to think about that in the context of the seemingly growing spate of complaints about the familiarity and predictability of Apple keynotes.

Monday, 28 October 2013