Ashton Kutcher Joins Lenovo as ‘Product Engineer’

Jon Swartz, reporting for USA Today:

Engineers are at a premium, yet Lenovo landed a new product engineer and celebrity pitchman when it inked a partnership with Ashton Kutcher on Tuesday night.

“It’s somewhat of a dual role,” Kutcher told USA Today in a phone interview hours before a live-streaming broadcast to announce his appointment and the introduction of the PC maker’s Yoga Tablet. Shortly after the event, Kutcher was scheduled to fly to China to meet with Lenovo engineers and executives.

Like my pal Mike Monteiro quipped last night, “What’s particularly sad about this is Lenovo thinks they hired Steve Jobs.”

★ Wednesday, 30 October 2013