JD Power Explains Why Samsung Beat Apple in Its Latest Tablet Study: Price

Matthew Panzarino:

So I reached out to JD Power and spoke to Kirk Parsons, senior director of telecommunications services. What he told us wasn’t too surprising, but may help clear up some of the confusion. First off, the ‘power circle’ chart that’s being widely circulated is simply a visual tool, and not representative of the actual scores given to the brands evaluated in its survey.

The power circle chart showed Apple winning handily in four categories including performance, ease of use, physical design and tablet features. Only one category showed a clear win for Samsung: cost. But most folks were a bit skeptical, considering that the JD Power report only weights cost as 16% of the overall score.

Friday, 1 November 2013