‘Out of the Picture: Why the World’s Best Photo Startup Is Going Out of Business’

Splendid narrative journalism by Casey Newton for The Verge:

The immediate concern in the room was a forthcoming bill from Amazon Web Services, which hosts the 400 million photos stored with Everpix; the team estimated the bill would be about $35,000. “Our AWS bill is going to be due on the third. We’re not going to be able to pay,” said Pierre-Olivier Latour, who had the idea for Everpix four years ago after a vacation left him struggling to organize the hundreds of photos he took on the trip. Behind him, a poster advertised San Francisco’s minimum wage of $10.55 an hour, which he had been paying his employees for the past month. “Amazon is going to reach out to us saying, ‘Your card doesn’t work.’” He paused. “So that’s going to be fun.”

In two short years, Everpix has gone from a dream shared by two French graphics experts to one of the world’s best solutions for managing a large library of photos. It attracted 55,000 users and earned enough each month to cover the cost of the service, if not employees’ salaries.

★ Tuesday, 5 November 2013