Apple Releases Store App for iPad

Nice rundown of the interface and features by Matthew Panzarino.

Most interesting to me is that the entire UI is set in Myriad, Apple’s branding typeface, rather than Helvetica Neue, the iOS system typeface. This is the first time (to my knowledge) Apple has shipped an app with an embedded version of Myriad — even the iPhone version of the Apple Store app is set in Helvetica (with the exception of Myriad rendered in promotional images). Makes me wonder if Apple will soon unveil a version of their website using Myriad as a webfont. (As with the iPhone Apple Store app, the Myriad you see on Apple’s website is all rendered in images.)

Wednesday, 20 November 2013