What we’re witnessing here is the first wave of the second world
pop-up war. Those of us who lived through the first one can only
describe the horrors to our disbelieving children. This time
though, the pop-ups are winning because we don’t yet have the
tools to fight back. The web has seemingly evolved into something
that actively antagonises people — why would anyone in their
right mind hide the content that visitors are there to see?
In short, maybe they’re not in their right mind. This is what
happens when analytics make decisions for you.
Whole piece is simply brilliant.