So what does Medium resemble more, with its
organization-by-collection, diminished prominence of the creator’s
identity, and easy flow between related pieces of content? It’s
simple: YouTube. Though some subset of YouTube users subscribe
to channels, most of us just graze through the site when someone
sends us a funny video, only barely aware of who even posted a
video. Medium is evolving to be the same; We get sent an article
that someone wants us to read (or in the case of the recent
spoiled-startup-boy essays mentioned in Madrigal’s piece, we get
sent an article someone wants us to hate), and then hopefully we
click around to check out a few more things.
Medium doesn’t (yet?) support the embedding of its content into
other sites, which was essential to YouTube’s wide adoption, but
in the core experience by which content is created and discovered,
Medium is much closer to “YouTube for Longform” than it is
This is the first explanation of what Medium is that actually makes sense to me.