The solution I propose is the following: Apple should create an
official rating API and simplify the rating system. Imagine Apple
changing the App Store’s rating system in a simple thumb- up,
thumbs-down system. You vote the app up when you like it, down
when you don’t. So far it’s pretty similar to Gruber’s suggestion
in The Talk Show.
Apple could implement this as an iOS API combined with a review
sheet, similar to the tweet sheet. So somewhere in the app is a
rate this app button. It brings up the sheet with an up-or-down
button, and a field to write your short review. You never leave
the app, it’s fast and it’s controlled by Apple. Developers get
their reviews, but in a controlled fashion.