For me the value in The Information is not solely in what they’re
providing but what they’re leaving out. The ~two articles a day
are both interesting. Because they’re not playing a page views
game, they don’t need to overload me with 25+ posts every 24 hrs.
The site is spartan because they don’t need to worry about IAB
units. A small number of writers building their beats give me the
chance to see each journalist’s style distinctly, not settle into
some random byline slot machine of varying quality.
Some folks are raising an eyebrow on the price tag. “What are you
getting that’s worth it?” Strangely my reply is as much about the
80% I’m not getting as the 20% they’re delivering. And I think
that’s what Jessica is going for.
Agreed. The Information is an example of what you can do when you’re not chasing pageviews.