Of course, we’re talking about Apple here — so there’s no
shortage of critics eager to tell us why the commercial fails.
Take your pick: it says little about the product, any smartphone
can make a movie, or the spot is a depressing statement about
Most of these people mistake their personal opinion, instinct,
values and/or taste for actual marketing talent. There are tens of
millions of people who will stop in their tracks at this
commercial and wipe a tear from their eye. As a result, they will
feel slightly more attached to Apple, which is the marketing
purpose of this spot.
Almost unbelievable contrast to those aforelinked spots from Samsung and Nokia. Those ads are so bad; this one from Apple is so good. And Apple is putting it out there — I saw the full 90-second spot at least twice while watching NFL football yesterday.