Some 73% of online adults now use a social networking site of some
kind. Facebook is the dominant social networking platform in the
number of users, but a striking number of users are now
diversifying onto other platforms. Some 42% of online adults now
use multiple social networking sites. In addition, Instagram users
are nearly as likely as Facebook users to check in to the site on
a daily basis.
Facebook’s acquisition of Instagram is looking smarter and smarter.