The Penalty of Leadership

1915 ad from the Cadillac Motor Car Company, written by copywriter Theodore F. MacManus:

The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy — but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as human passions — envy, fear, greed, ambition, and the desire to surpass. And it all avails nothing. If the leader truly leads, he remains — the leader.

★ Friday, 10 January 2014