By John Gruber
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Tim Cook, in a company-wide email obtained by Recode:
Apple is a company full of disruptive ideas and innovative people, who are also committed to upholding the highest moral, legal and ethical standards in everything we do. As I’ve said before, we believe technology can serve humankind’s deepest values and highest aspirations. As Apple continues to grow, there will inevitably be scrutiny and criticism along our journey. We don’t shy away from these kinds of questions, because we are confident in the integrity of our company and our coworkers.
This paragraph strikes me as the central thesis of the entire memo. In a nut, it’s a sincere version of “Don’t be evil.”
★ Wednesday, 15 January 2014