‘“Apple Must…”: A Brief History of People Giving Apple Advice’

Harry McCracken:

There are, however, a few problems with this approach to Apple commentary:

  1. The stuff Apple must do usually amounts to following an industry trend in much the same way that everybody else is doing it, right this very moment.
  2. Though Apple does frequently respond to industry trends, it’s not in the company’s nature to do so in precisely the way that everybody expects, and it often bides its time before doing anything at all.
  3. Time and time again, Apple doesn’t do what Apple must do… and yet the results aren’t calamitous.
  4. In some instances, the things people insist Apple must do — such as make a netbook — are not only not necessities, but terrible ideas.

Classic piece.

Wednesday, 22 January 2014