There are, however, a few problems with this approach to Apple commentary:
- The stuff Apple must do usually amounts to following an
industry trend in much the same way that everybody else is
doing it, right this very moment.
- Though Apple does frequently respond to industry trends, it’s
not in the company’s nature to do so in precisely the way that
everybody expects, and it often bides its time before doing
anything at all.
- Time and time again, Apple doesn’t do what Apple must do… and
yet the results aren’t calamitous.
- In some instances, the things people insist Apple must do —
such as make a netbook — are not only not necessities, but