I recently stumbled upon a 1984 New York Times review of the
original Mac, and it was fascinating to see a person’s first
reactions to a computer that has become so incredibly influential
over the years. This made me search out first reviews of a few
other Apple products, including the iMac, iPod, iPhone, and iPad.
I’ve always found these first reviews to be incredibly
interesting, and a way to go back and see what people at the time
thought of products that would become so historically significant.
What I found was that most reviewers couldn’t see the revolution
that was happening right before their eyes and instead were stuck
in the past and mostly focused on relatively insignificant
The reviews he quotes all read like classic attempts at “balance” — the idea that any “fair” review should be at least somewhat balanced between pros and cons.