37signals Goes All-In on Basecamp

Jason Fried:

We’re changing our name. 37signals is now Basecamp. “37signals” goes into the history books. From now on, we are Basecamp. Basecamp the company, Basecamp the product. We’re one and the same.

As one of the FAQs states, this is a really unusual strategy. I’ve long admired Jason and his team’s knack for questioning conventional wisdom, for forcing themselves to look at everything from new perspectives. I never would have expected this, but now that they’ve done it, it feels right.

★ Wednesday, 5 February 2014