Much of the data surrounding Flappy Bird and its viral success
came courtesy of Zach Williams, a developer who analyzed the
numbers behind the game. […]
The game’s sheer success has led some critics to accuse Nguyen of
using shady practices — including buying traffic or paying for
fake reviews — in order to help Flappy Bird ascend the app
charts. After looking at the data that corresponds to when Flappy
Bird started to build word-of-mouth buzz, however, we can’t find
any signs of impropriety, or manipulation of reviews or ratings.
The fact that Flappy Bird wasn’t a scam — but a naturally
occurring spectacle that came out of nowhere — only makes its
triumph that much more incredible and its removal from the App
Store that much more bittersweet.
By January 25, there were 500,000 tweets per day containing “Flappy Bird”.