Making Signo

Rui Abreu on the design of his typeface Signo:

At this point I was thinking too much in terms of ‘reverse contrast.’ I was going for a logical, mathematical approach, so my objectives were being reduced to the mere reversal of the conventional ratio between thicks and thins. And sure enough, the results were quite simply ugly letters (not shown here). Reversing the contrast, felt more and more like an arbitrary act, an imposed mathematical inversion of a basic optical principle of letter forms. In Signo, I was trying to find a way to make this feel natural. How could a reverse contrast typeface be designed in a way that felt natural?

Friday, 14 February 2014