The Plus in Google Plus

Claire Cain Miller, writing for the NYT (ran on the front page of yesterday’s print edition):

The value of Plus has only increased in the last year, as search advertising, Google’s main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.

The conventional wisdom about Google is that they’re selling our privacy to advertisers. That’s no longer a fringe opinion — it’s the consensus. They’re breeding resentment.

★ Sunday, 16 February 2014