Mozilla, the company behind the Firefox Internet browser, will
start selling ads as it tries to grab a larger slice of the
fast-expanding online advertising market.
Nice, simple, clear English. Mozilla is going to sell ads in Firefox. OK.
Now go to Mozilla’s own weblog, where they announced this with the headline “Publisher Transformation with Users at the Center”. What a pile of obtuse horseshit. If you want to sell ads, sell ads. Own it. Don’t try to coat it with a layer of frosting and tell me it’s a fucking cupcake.
★ Sunday, 16 February 2014