One third of Apple’s U.S. sales in 2013 were to Americans making
more than $100,000 a year, and of that group, Apple’s share was
65%, according to NPD (which did not provide a spreadsheet
supporting that number).
The bad news is that the cream of the U.S. market is also the
segment that is growing most slowly — only 4% year over year
according to NPD.
The fastest growing segment — people making under $30,000 a year
— grew at 42% a year, double the industry rate. Only 20% iPhone
sales went to that segment of the market, compared with 35% for
I’d say it’s rather impressive that so many people making under $30,000 a year bought an iPhone. Samsung’s phone lineup includes a slew of low-priced, low-margin models. Apple’s does not. (Via Hey Cupertino.)