Prompting for App Reviews

Dan Counsell:

There’s nothing wrong in asking for a review, but remember you want to give your users a great experience. You should focus on making your app delightful, not annoying. Pick your moment carefully and you’ll find users are more than happy to leave you a great review.

I’ve put together a basic set of rules I think anyone involved with making apps should follow. It’s nothing fancy, and by no means comprehensive, but it’s a good start:

  1. Don’t ask at launch. Seriously, never do this.
  2. Choose the perfect moment, after a positive interaction is best.
  3. Try not to interrupt the users workflow, don’t be annoying.
  4. Only ask once. If they’ve said no, never ask again.
  5. Ask passively if possible, place it in the app settings or updates notes.

Solid advice.

★ Wednesday, 5 March 2014