Randy Kennedy, writing last week for the NYT:
On a recent morning in a townhouse office on East 32nd Street in
Manhattan, reality was treading closely, and somewhat strangely,
in fiction’s footsteps. The client sitting in the conference room,
waiting for his real-life ad man, was the show’s creator, Matthew
Weiner. And the ad man was not just another bright, creative type
from the art department. It was Milton Glaser, who — probably
more than any graphic designer of his generation — forged the
sophisticated, exuberant advertising look of the late 1960s, the
time “Mad Men” is now traversing, and whose work to publicize the
show’s new season will begin appearing next week on buses and
billboards around the country.
I feel like I should have guessed in advance that they’d turn to Glaser for the final season’s art. That Glaser is still working is obviously due in part to his longevity (he’s 84 years old), but it also goes to show that Mad Men’s timeframe, though it can feel like ancient history, isn’t really all that long ago.
★ Thursday, 13 March 2014