Google’s Dominance of the Mobile Ad Market Is Slipping

WSJ Digits (curiously un-bylined):

The global market for mobile ad dollars more than doubled in 2013 to $17.96 billion and it is on pace to hit $31.45 billion in 2014, according to data from eMarketer that was compiled by Statista.

Google’s share fell below 50% in 2013 and is projected to slip further, the data show. Facebook, on the other hand, ramped up quickly last year and its share is expected to top 20% in 2014.

It’s not just that Google’s share keeps falling — it’s that the overall mobile advertising marketing is growing so fast. Financially, Google is still geared for a world where the majority of online use is on PCs.

Friday, 21 March 2014