By John Gruber
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WSJ Digits (curiously un-bylined):
The global market for mobile ad dollars more than doubled in 2013 to $17.96 billion and it is on pace to hit $31.45 billion in 2014, according to data from eMarketer that was compiled by Statista.
Google’s share fell below 50% in 2013 and is projected to slip further, the data show. Facebook, on the other hand, ramped up quickly last year and its share is expected to top 20% in 2014.
It’s not just that Google’s share keeps falling — it’s that the overall mobile advertising marketing is growing so fast. Financially, Google is still geared for a world where the majority of online use is on PCs.
★ Friday, 21 March 2014