The Day Microsoft Gave Up World Domination and Settled for Relevance

Nice piece by Jesper:

This is all marketing speak, of course. But when Satya Nadella says that what’s important for Microsoft, what Microsoft should do is be there for people across all platforms, what sticks in my mind is not that they’re not on all platforms, but that both of the two other people who’ve ever sat in his chair have been adamant that they would own all those platforms.

Put another way: They have to let go of this notion that for Microsoft to win, Apple has to lose.

★ Sunday, 30 March 2014