It’s also a good deal for Tonx, which was attempting to raise
more money to purchase its own coffee roaster (it currently has a
contract deal where it rents one on the weekends) and open a store
front. While neither announced a price, Tonx did abandon a $4
million fundraising round it had been pursuing recently.
Presumably, the deal would be on par with that. It’s a big win
for the three year-old roaster that’s based in Los Angeles, but
lives all over the Internet.
“Tony and I were still bagging and boxing the coffee ourselves
last year, spending all day just listening to podcasts” recalled
Bauman. “Tony would go in and sometimes would take eight hours
or so of just stamping bags. We’d go and just stamp and listen
to [John Gruber’s] The Talk Show or This American Life.”
That’s good company. Congratulations to my favorite coffee roaster.