Steve Jobs’s October 2010 Draft Agenda for Apple’s Top 100 Meeting

Fascinating email from Jobs to Phil Schiller, entered as evidence in the latest round of the Apple/Samsung patent trial. Makes me wonder, again, whether this legal fight is worth it for Apple. Far more of Apple’s internal dynamics have been revealed through this lawsuit than through unauthorized leaks in the past few years.

It does go to show, though, that Steve Jobs was keenly aware of Apple’s competitive shortcomings. They never show it in public, which leads some to perceive the company as more arrogant than it actually is, and perhaps even out of touch.

Recode has a few other interesting documents and emails that have come to light through this legal battle, but none are as interesting as this one.

Monday, 7 April 2014