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Mobile Apps or Mobile Web?

Pater Kafka, writing for Recode:

Here’s an argument for counting them as “both, sometimes”: Quantcast, the Web measurement/ad company, says nearly a quarter of mobile Web views may be coming from in-app browsers running on Facebook or Twitter. That is: People who click on links and open up stories are in apps and on the Web, at the same time.

Thursday, 10 April 2014